Entry Rationale
Amid news of new product launches expanding the premium SUV lineup, a purchase was considered based on technical indicators and recent stock price trends as of the entry point.
Li Auto makes a premium SUV push with the new i9 model launch
Li Auto is accelerating its entry into the premium SUV market by launching the new i9 model.
Amid news of new product launches expanding the premium SUV lineup, a purchase was considered based on technical indicators and recent stock price trends as of the entry point.
Based on the momentum from the new i9 model release and the increasing trend of news within the theme, if conditions are met, we will take profit at $13.18, and if the stock price trend breaks down, we will cut losses at $11.53. (The take-profit/stop-loss criteria are REPORTING-calculated values.)
RSI (14) is at 41.1, moving averages are in a non-bullish alignment, trading volume is 1.38 times the 20-day average, and the volatility over the past 7 days stands at -2.5%.
Expecting product expansion momentum from the launch of the new i9 model, we entered targeting a 2.1% profit, but the actual result recorded a failure (FAILED) with a -11.2% loss. At the time of entry, the RSI(14) was 41.1 and trading volume was 1.38 times the 20-day average. Since the number of news articles on the consumer_cyclical theme was also in a rising trend, a rebound could have been expected. However, the actual downward pressure reflected in the previously announced 6.3% decrease in September deliveries (-6.3% Y/Y, 31,817 units) and the news of the lowest price since the beginning of the year recorded just before entry was insufficient to completely offset.
We confirmed that a one-off positive factor, such as an individual company's new product launch, is unlikely to overcome strong downward momentum, such as the macro-level decline in delivery volume or the breaking of new 52-week lows. In future trading, we will not only look at the direction of news catalysts, but also more closely cross-check negative signals—such as previous earnings (e.g., delivery volumes) and whether recent stock lows are being breached—to take a more conservative approach to entry timing.